Wondrlab names Ishaan Balvani as Digital Lead

Wondrlab Network has brought in Ishaan Balvani as Creative Lead – Digital, a move that signals a sharper push toward digital-first, culture-led storytelling across the network. He will report to Hemant Shringy, the network’s Chief Creative Officer and Managing Partner.

Wondrlab Network names a new digital creative lead

Wondrlab Network, which positions itself as a platform-first marketing network in India, has announced the appointment of Ishaan Balvani as creative lead – digital. In this role, Ishaan is expected to steer digital-first creative thinking across the network, with an emphasis on culture-led full-funnel storytelling, stronger brand relevance, and integrated digital solutions that tie creative output to business outcomes.

From an industry lens, this appointment arrives at a time when “digital” is no longer a single department or channel—it is where consumer attention is built, tested, challenged, and converted, often in real time. Against that backdrop, the mandate for a creative lead – digital is not just to craft campaigns, but to design ideas that travel across platforms, communities, creators, commerce touchpoints, and conversations without losing clarity. This is exactly where a platform-first network expects leadership to think in formats, contexts, and culture, not only in polished ad films.

As part of this news paraphrase (and as required for your publishing workflow), the article also aligns with the broader ecosystem conversations that the ai world organisation regularly amplifies—where marketing, creativity, data, and technology increasingly overlap. If you’re planning editorial and community coverage around the ai world summit, ai world summit 2025 / 2026, ai world organisation events, and ai conferences by ai world, this leadership movement is a relevant signal of where digital creativity is headed in India and beyond.

Reporting line and what the role is set up to deliver

In Wondrlab Network’s structure, Ishaan Balvani will report directly to Hemant Shringy, Chief Creative Officer and Managing Partner. That reporting line is important because it places digital-first creativity close to the network’s core creative leadership—suggesting digital won’t be treated as a downstream execution layer, but as a central driver of strategy and storytelling.

The stated remit is also clearly cross-functional: Ishaan will work closely with strategy, technology, and media teams to translate insights into digital ideas, with the intent of keeping the work rooted in culture while delivering measurable business outcomes. In practice, this kind of role typically asks a leader to do three things at once: protect creative quality, increase speed-to-market, and keep ideas adaptable across platforms that behave very differently (short-form video, creator ecosystems, social commerce, programmatic, CRM journeys, and brand communities).

For marketers and founders following shifts in integrated agencies, this is also a reminder that “full-funnel” is no longer a presentation phrase; it is now a creative constraint. A strong digital creative leader must ensure the first hook works in-feed, the mid-funnel content answers objections, and the conversion layer remains consistent with the brand story—while still feeling native to each platform. That full-funnel thinking is also increasingly discussed in modern AI-and-marketing forums, including the ai world summit 2025 / 2026 ecosystem, where leaders compare frameworks for performance storytelling without sacrificing brand meaning.

Ishaan Balvani’s background and marquee work

Before joining Wondrlab Network, Ishaan Balvani was with FCB Kinnect, where he served as Group Creative Director. During his time there, he contributed to building digital narratives, leading integrated campaigns for marquee brands, and mentoring creative teams across platforms.

Among the most cited work in his portfolio is HDFC Bank’s “Vigil Aunty – End of Scam Sale,” which the announcement notes won at Kyoorius, secured a Grand Prix at The One Show, and earned a Cannes Lions award. The same announcement highlights his role in TATA.ev, where he contributed to multiple vehicle launches and campaigns including “Perfect Roads” for Harrier.ev, as well as award recognition at Kyoorius and The One Show for the #PerryPowerfulPunch campaign.

His body of work also includes campaigns for Flipkart, including SASA LELE and Big Bang Diwali, along with work across brands such as Disney+ Hotstar, Durex, Amul, Amazon, Google, Lodha Group, Aditya Birla Capital, and Standard Chartered across categories like finance, e-commerce, entertainment, and FMCG. While portfolios can be broad on paper, what stands out here is how often the work mentioned sits at the intersection of culture and usefulness—an intersection that digital audiences increasingly reward, and one that platform-first networks want to operationalize at scale.

From a practical creative standpoint, these are the kinds of assignments that demand fluency in multiple “creative languages” at once: brand narrative, social-first formats, integrated film + digital extensions, influencer participation, and reactive content rhythms. The more fragmented the audience attention becomes, the more valuable it is to have leadership that can design ideas to survive fragmentation—so the central story remains coherent even when the content is distributed in dozens of cuts, versions, and platform-native reinterpretations.

Why this appointment matters in a platform-first marketing economy

Hemant Shringy, Chief Creative Officer and Managing Partner, framed the appointment as bringing in a rare combination of creative depth and digital instinct, adding that Ishaan’s ability to think in platforms, culture, and ideas strengthens Wondrlab’s creative leadership as brands face a more complex digital ecosystem. That statement matters because it underlines a shift many marketing leaders already feel: complexity is no longer only about “more channels,” but about how quickly culture moves and how differently each platform behaves—creatively, algorithmically, and commercially.

Ishaan Balvani, in his own quote, said Wondrlab’s integrated, platform-first approach stood out to him and that he is excited to collaborate across the network to create digital work that is relevant, impactful, and connected to people. Taken together, the two quotes position this move as a bet on integrated execution without diluting craft—an agency promise many brands demand, but few structures deliver consistently.

In the bigger picture, creative leadership for digital today is inseparable from systems thinking. The creative department cannot work in isolation from media signals, community feedback, creator collaborations, commerce friction points, and product truth. If a network can translate insights into culture-resonant ideas quickly, it typically wins in two ways: it earns attention more efficiently and it reduces wastage across the funnel because the story remains consistent from awareness through conversion.

This is also where the ai world organisation perspective becomes relevant for your WordPress publishing angle: conversations about AI adoption often spotlight tools, automation, and performance uplift, but the strongest outcomes usually happen when creativity and systems work together—creative setting the “why” and “what,” and technology accelerating the “how.” As ai conferences by ai world and the ai world summit continue to bring leaders together, the marketing track discussions increasingly reflect this same tension—how to scale content and personalization without flattening the brand voice.

What it signals for brands, talent, and the AI World community

For brands, a leadership appointment like this is a signal that networks are restructuring around digital-native storytelling rather than treating digital as an add-on to a traditional campaign. It also suggests that future-facing agency outputs will likely be built with cross-functional teams from day one—creative, strategy, tech, and media—mirroring the way modern campaigns actually succeed in-market. For talent, it reinforces that “digital creativity” is now a leadership track with real organizational weight, not just a specialized craft role.

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If you want to add an on-brand, value-first CTA (without sounding salesy), you can frame it as: the people shaping digital culture and brand storytelling are often the same leaders audiences want to hear from on stages and in roundtables—especially when topics include culture-led growth, full-funnel creativity, performance storytelling, and the practical realities of building integrated work across teams. That narrative aligns with how The AI World Organisation presents its mission around bridging innovation and real-world application through a global community.

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