Shreyas Mehrotra To Lead Airtel Business Marketing

Airtel Business has elevated Shreyas Mehrotra to the role of Chief Marketing Officer and Head of Digital Sales, strengthening its leadership focus on data-driven marketing and digital-led growth in the enterprise segment. He will continue to lead digital sales for Airtel Business as part of an expanded mandate that builds on several years of leadership across brand, category, and digital initiatives at the company.

Airtel Business’ New Marketing And Digital Sales Leader

Airtel Business has announced the appointment of Shreyas Mehrotra as Chief Marketing Officer and Head of Digital Sales, reflecting the growing strategic importance of integrated brand and digital engagement in the enterprise portfolio. In his new role, Mehrotra will oversee marketing strategy and digital sales channels for the enterprise arm of Bharti Airtel, while continuing to drive performance across existing digital-led growth initiatives.

The elevation underlines Airtel Business’ focus on strengthening its position across enterprise and SMB segments by combining brand building with data-led digital acquisition and customer lifecycle programs. Mehrotra’s remit will include scaling digital sales, sharpening value propositions for key customer cohorts, and building differentiated engagement across cloud, connectivity, security, and other digital solutions.

Track Record At Airtel Business

Mehrotra has been part of Airtel for several years, most recently leading marketing and digital sales for Airtel Business with a mandate to drive growth, brand preference, and digital adoption across the enterprise portfolio. In this capacity, he has worked across product propositions, go-to-market strategy, customer journeys, and digital transformation initiatives that support Airtel Business’ cloud and digital platforms.

Earlier, he played a key role in building Airtel Black, where he led category strategy and convergence across mobility, broadband, and DTH services, shaping bundled offerings that deepened customer relationships. His work spanned cross-functional collaboration with product, technology, customer experience, and sales teams, aligning brand and product narratives with on-ground delivery.

Diverse Experience Across Telecom, Digital And Consumer Brands

Before moving into his current leadership responsibilities at Airtel Business, Mehrotra held a series of senior roles across the telecom and digital ecosystem, giving him a broad perspective on evolving customer expectations. His experience at Airtel also includes multiple brand and product launches in the B2C portfolio, covering integrated campaigns, lifecycle management, and performance-led growth programs.

Prior to joining Airtel, Mehrotra held senior marketing positions at Tata Teleservices and Ola, and earlier worked in brand management and innovation roles at Marico. His career spans consumer goods, telecom, and digital-first businesses, with a strong focus on brand strategy, growth marketing, and customer-led product launches that bridge traditional and digital channels.

Leadership Focus And Relevance For The AI-Led Enterprise

With nearly two decades of experience across FMCG, e-commerce, and telecom, Mehrotra brings a strong blend of strategic marketing, digital innovation, and sales leadership to Airtel Business at a time when enterprises are accelerating AI and cloud adoption. His background in building integrated go-to-market strategies, managing product lifecycles, and leading technology-enabled transformation positions him to help shape how businesses engage with next-generation connectivity, cloud, and digital platforms.

For organisations exploring AI, automation, and data-driven transformation, leadership moves like this underscore how enterprise providers are aligning marketing and digital sales around outcomes, customer journeys, and ecosystem partnerships. As ecosystems such as The AI World Organisation bring together enterprises, technology providers, and innovators at global AI-focused events and summits, the role of leaders building digital-first, customer-centric growth engines becomes even more central to how AI and advanced technologies translate into business impact.