ServiceNow names Kaustubh Chandra as India CMO
Kaustubh Chandra (KC) joins ServiceNow as India CMO, aiming to build a unified marketing engine to drive demand, brand impact and growth.
TL;DR
ServiceNow has appointed Kaustubh Chandra (KC) as its India CMO as the company scales its business in the country. After leading marketing at Airtel Business, Chandra will focus on building a unified marketing engine—strengthening brand, accelerating demand and delivering measurable customer impact—while partnering closely with teams and the broader ecosystem.
ServiceNow has appointed Kaustubh Chandra (KC) as its Chief Marketing Officer (CMO) for India, signaling a focus on scaling brand and demand as the company expands its India business. The move follows Chandra’s exit from Airtel Business, where he served as CMO and led marketing strategy for the enterprise portfolio.
ServiceNow names Kaustubh Chandra as India CMO
ServiceNow has brought on Kaustubh Chandra (KC) as Chief Marketing Officer for India, a senior leadership appointment as the enterprise software company continues to deepen its footprint in the country. In his new role, Chandra is expected to oversee marketing across India, including brand strategy, demand generation, and customer engagement initiatives. The appointment has also been reflected in Chandra’s own announcement, where he described stepping into a “new chapter” and joining ServiceNow as India CMO while the business scales in India.
Focus on a unified marketing engine
Chandra has indicated that his immediate priority is building an integrated marketing setup that connects brand-building with measurable demand outcomes. He has specifically spoken about creating a “unified marketing engine” aimed at accelerating demand, strengthening the brand, and delivering measurable impact for customers. The messaging aligns with ServiceNow’s push to expand enterprise adoption as more Indian organizations invest in digital workflow automation and platform-led transformation.
Background and previous roles
Before joining ServiceNow, Chandra was CMO at Airtel Business and also led the Digital Sales Group, with responsibilities spanning marketing, sales operations, and digital initiatives across domestic and international markets. Reports note that he joined Airtel Business in 2020 and helped shape its go-to-market narrative as the enterprise portfolio emphasized cloud, connectivity, cybersecurity, and digital solutions. His earlier leadership stints include roles at organizations such as NTT, IBM India, and Dion Global Solutions, building experience across marketing, sales enablement, and business transformation in B2B and enterprise technology.
What this could mean for ServiceNow India
With ServiceNow’s India business scaling, the India CMO mandate is expected to sharpen how the company communicates value to enterprise buyers and partners while building a stronger pipeline engine. Chandra has also emphasized partnering with internal teams and the broader ecosystem to shape “what’s next” for ServiceNow in India—pointing to a collaborative approach across customers, partners, and industry stakeholders. Industry posts describing the appointment suggest the role will blend brand presence with enterprise adoption as demand rises for digital workflow and automation platforms across Indian enterprises.
