Naboo raises €58.7M to scale AI event procurement

Naboo’s Series B and what it’s for

Naboo announced it has closed a new €58.7 million ($70 million) Series B round as it pushes beyond pure event management into AI-led procurement use cases. The round was led by Lightspeed Venture Partners, with participation from existing investors Notion Capital, ISAI, and Ternel. The raise comes roughly a year after Naboo’s previously announced €20 million Series A and follows its move into North America.

In comments attributed to CEO and co-founder Maxime Eduardo, the company framed the new funding as a step toward building a global standard for AI-powered event procurement—one that blends purchasing performance, compliance, and automation for large enterprises. Naboo also pointed to New York as a milestone as it accelerates in the United States and scales what it describes as a global platform.

For enterprise teams, that positioning matters because “events” are no longer only a marketing line item or an HR activity—they increasingly sit at the intersection of procurement rules, finance approvals, vendor risk controls, and employee experience. This is exactly the kind of cross-functional operational challenge that decision-makers often unpack at the ai world summit and across ai world organisation events, where AI adoption is judged on measurable outcomes rather than hype.

From event operations to AI procurement infrastructure

Naboo was founded in 2022 by Maxime Eduardo, Antoine Servant, Lucien Bredin, and Jean-Louis Villeminot. The company describes itself as a platform for booking, managing, and running corporate events in the MICE segment, with the goal of replacing fragmented event tooling and becoming an “event Operating System” that improves visibility, control, and efficiency for enterprises.

In terms of product scope, Naboo says it covers venue sourcing, concierge services, event planning via an app for organisers and participants, corporate cards, accounts payable, and procurement capabilities. The company’s pitch is that legacy concierge-style approaches can be outdated, while its model combines AI-driven automation with high-touch service so teams can reduce administrative load without losing the “white glove” experience that corporate stakeholders expect.

Tech-focused coverage of the round also describes Naboo as an all-in-one platform that centralises core components of corporate event delivery—venue sourcing, catering, activities, and transportation—while pairing software with operational support to provide transparent pricing, instant quotes, and coordinated event management. Taken together, this points to a simple strategic direction: Naboo is not trying to be “just another tool” in an already crowded events stack; it’s trying to sit closer to procurement and finance, where budgets, approvals, and compliance live.

From the ai world organisation perspective, this is a useful case study for teams attending ai conferences by ai world because it shows how AI value often comes from redesigning workflows end-to-end (requests → sourcing → approvals → execution → payments → reporting), not from adding a chatbot to one step of the process.

Why “tail spend” and event procurement are hard problems

Naboo says the wider corporate events market is significant—citing an estimate of €335.6 billion ($400 billion)—and argues it is undergoing transformation as AI adoption rises and customer- and partner-oriented events (conferences, product launches, and similar formats) continue to grow in strategic importance. While organisations often treat these programs as “events,” the operational reality looks much closer to procurement: multiple vendors, inconsistent quotes, policy constraints, and time-sensitive decisions that must still comply with enterprise rules.

This is also where the company’s “tail spend” messaging becomes relevant, because tail spend typically refers to the long tail of smaller or less-standardised purchases that are hard to centralise, govern, or optimise. Naboo explicitly said it aims to expand its AI procurement platform beyond events to cover this tail spend (also described as “Class C spending”). In practical terms, the same characteristics that make corporate events challenging—vague requirements, many suppliers, and complex payment flows—also exist in other service categories that enterprises buy repeatedly but don’t always manage with the same discipline as core procurement.

A Lightspeed representative, Antoine Moyroud, described event-driven procurement as especially demanding because of vague requests, multiple providers, compliance constraints, and ongoing issues tied to execution and payments—arguing that delivering tangible value with AI in this environment can become a foundation for digitising other fragmented service markets. That claim resonates with what we see across ai world organisation events: the best AI transformations are often hidden in “unsexy” operational categories where time, error rates, and compliance risk create clear ROI when automated responsibly.

Adoption signals: customers, expansion, and hiring plans

Naboo states that well-known organisations—including Meta, Google, Microsoft, Amazon, HubSpot, Figma, and ElevenLabs—have been using its platform for demanding client and internal corporate event requirements. The company also reported performance indicators such as €125.8 million ($150 million) in business volume to date, 3x year-over-year growth over the last three years, 0% churn among corporate clients, and a success rate of over 90% on major account tenders. Naboo further claimed it works with a quarter of the CAC 40-listed companies under exclusive contracts.

Geographically, the company said the UK became its largest market outside France after it launched a London office in 2025, and it cited clients such as KPMG and HSBC there. It also said it is launching a North American hub in New York, following a launch in Montreal the prior year, and positioned the US base as a way to scale go-to-market, support international deployments for existing customers, and strengthen the local partner ecosystem.

On resourcing, Naboo said it has nearly 180 employees across 8 countries. It outlined a 2026 hiring plan that includes key account managers across hubs, AI and data engineers in Paris (which it described as the centre of its R&D), and senior leaders across roles such as COO, HR director, engineering director, and marketing director. The company also tied hiring to ambitious goals, including tripling revenue in 2026 and exceeding one billion in business volume in 2027.

For enterprise buyers and event leaders, these signals matter because they suggest Naboo is aiming to compete on scale, governance, and repeatability—not only on “nice UX” for planning a single offsite. It’s also a reminder for anyone attending the ai world summit 2026 that AI in procurement is increasingly about operational trust: audit trails, policy enforcement, payment integrity, and predictable service delivery across regions.

What Naboo plans to build next—and why it matters for AI events

Naboo said it will use the new capital to accelerate several product initiatives, including an AI agent intended to enable more independent and instant booking alongside its concierge service. The company also described a push to centralise and simplify payments via a corporate payment card integrated into client workflows and technology ecosystems. Another core initiative is deploying specialised AI to manage tenders for events of different sizes, with the company stating potential savings of up to 30% of clients’ budgets.

Coverage of the funding similarly noted that Naboo plans to expand beyond events into broader procurement use cases, using AI to automate booking, payments, and tender management, while exploring adjacent categories where spending is fragmented and compliance and supply chain requirements add complexity. If Naboo can execute against that roadmap, it would reinforce an increasingly visible pattern in enterprise AI: vertical workflows (like events) can become beachheads into wider procurement and finance infrastructure when they solve real operational pain at scale.

For the ai world organisation, this is exactly the kind of development worth tracking and debating at the ai world summit 2025 and ai world summit 2026—because it moves the AI conversation from demos to governance-ready systems that must work with procurement rules, approvals, and payments in the real world. If you’re planning sessions, partnerships, or case-study content as part of ai world organisation events, Naboo’s approach raises practical discussion points: where AI should automate versus assist, what “high-touch plus automation” actually looks like in delivery, and how procurement teams can measure savings without undermining quality.

As a final takeaway for readers following ai conferences by ai world: this round is a reminder that “event tech” is increasingly “enterprise operations tech” when the platform begins to own procurement workflows, payment rails, vendor coordination, and compliance signals—especially for global organisations managing repeat events across multiple markets.