InMobi Glance elevates Mansi Jain to be its COO

InMobi Glance has promoted Mansi Jain to the position of Chief Operating Officer (COO). This move is part of the company's strategy to intensify its focus on AI-driven commerce through its platform, Glance AI. The promotion reflects Glance’s commitment to leadership development and innovation in the digital and AI space.

Jain, who has been with Glance for several years, has played a pivotal role in scaling its product strategy and monetization efforts. Most recently, as senior vice president and general manager at Glance, she launched Glance AI, a discovery-led shopping platform. In her new capacity as COO, she will be responsible for overseeing day-to-day operations, driving business growth, and deepening the integration of AI into Glance’s commerce offerings. Her leadership is expected to strengthen Glance’s market position as it continues to explore new ways of blending AI, personalization, and interactive experiences for consumers.

Having worked for Glance for a number of years, Jain has been instrumental in growing the company's product strategy and revenue-generating initiatives. She most recently introduced Glance AI, a discovery-led shopping platform, while serving as general manager and senior vice president at Glance. She will be in charge of managing daily operations, promoting company expansion, and strengthening the incorporation of AI into Glance's commerce products in her new role as COO. As Glance continues to investigate novel approaches to combining AI, personalization, and interactive experiences for customers, her leadership is anticipated to improve the company's market position.

Glance itself is one of India’s most innovative consumer platforms, reaching millions of users by delivering news, entertainment, gaming, and commerce experiences directly on smartphone lock screens. By eliminating the need to open multiple apps, Glance has built a unique ecosystem where content and shopping seamlessly merge. With the introduction of Glance AI, the company now aims to transform the lock screen into a gateway for discovery-led e-commerce.

The promotion underscores InMobi’s leadership development strategy, where key executives are elevated to drive innovation across its portfolio. For Glance, this move is significant as the platform seeks to expand beyond content discovery into seamless AI-powered shopping and commerce experiences directly from the lock screen.

Industry analysts view this appointment as a step toward aligning Glance’s business model with the rapidly evolving AI economy, where personalization and consumer engagement are becoming core differentiators. With Jain at the helm of operations, Glance aims to leverage AI not only for consumer engagement but also for monetization at scale, making the company an important player in India’s digital commerce ecosystem.

Mansi Jain’s appointment as COO is not just an internal leadership move, it signals Glance’s intent to become a serious AI-commerce disruptor. If successful, it could shift advertising budgets, force competition to adapt, empower SMBs, and accelerate India’s transition to an AI-driven digital economy.

Jain, who has been instrumental in shaping Glance’s product and monetization strategy, will now oversee day-to-day operations, growth initiatives, and the integration of AI across the platform’s commerce offerings. Her leadership comes at a critical juncture as Glance accelerates its shift from content discovery to personalized, AI-powered shopping experiences directly from the smartphone lock screen.

Unlike traditional e-commerce giants such as Amazon and Flipkart, which rely heavily on search-based shopping, Glance leverages AI-driven discovery models—presenting users with tailored content and products before they even express intent. This discovery-first approach could reshape consumer behaviour and redefine how brands connect with audiences.

The implications extend beyond competition with e-commerce players. Reliance Jio Platforms, with its vast digital ecosystem, and global platforms like YouTube Shorts and Instagram Reels, may also feel the pressure as Glance combines entertainment with commerce, offering brands a fresh channel for consumer engagement.

On a macroeconomic level, the appointment reflects the rising importance of AI leadership in India. Analysts predict that Glance’s AI-commerce strategy could unlock new growth opportunities for small and mid-sized businesses, enabling them to reach millions of consumers without heavy marketing spends. This democratization of digital retail may expand India’s e-commerce penetration, particularly in tier-2 and tier-3 cities.

Additionally, the action is anticipated to change the digital advertising market in India, which is worth more than $15 billion. Advertising budgets may progressively move away from well-known social media behemoths as companies investigate AI-driven ad placements on sites like Glance.

The labor market is also affected. Traditional low-skill marketing positions may be replaced by automation, even though there will be a greater need for AI engineers, data scientists, and digital marketing specialists. However, by positioning India as a testbed for AI-powered commerce innovation, the transformation draws in investors and solidifies India's place in the global AI economy.

With Jain’s elevation, Glance is not only strengthening its leadership team but also signaling that the future of commerce in India will be shaped by AI, personalization, and seamless consumer engagement.

TL;DR

InMobi’s Glance has promoted Mansi Jain to Chief Operating Officer as part of its push into AI-driven commerce through Glance AI. Having led product strategy and monetization, including the launch of Glance AI, Jain will now oversee operations, growth, and deeper AI integration. Analysts see this move as a signal of Glance’s ambition to disrupt India’s digital commerce by blending personalization, interactive content, and shopping directly on smartphone lock screens. Her appointment highlights the rising importance of AI-focused leadership in India Inc. and could accelerate the shift toward discovery-led e-commerce, reshaping consumer behaviour, digital advertising, and opportunities for SMBs in India’s AI economy.