Havas CX India names Amandeep Kochar EVP for Martech

Havas CX India has named Amandeep Singh Kochar as Executive Vice President – Experience Strategy & Martech Head, with a mandate spanning CX strategy, martech, CRM, and data analytics. He will be based in Gurugram and report to Manas Lahiri, Chief Growth Officer, Havas India, who also oversees Havas CX India’s operations.

Leadership move in CX and martech

Havas CX India’s appointment of Amandeep Singh Kochar signals a sharper push toward experience-led growth at a time when brands are rethinking how they connect communication, commerce, and customer journeys end-to-end. In the announced structure, Kochar takes charge as EVP – Experience Strategy & Martech Head, a role that sits at the intersection of strategy, data, and the enabling technology stack. With Gurugram as his base, Kochar’s proximity to major enterprise and tech ecosystems in North India also aligns with the operational reality that many high-scale transformation programs are run through cross-functional teams distributed across multiple cities.

Reporting into Manas Lahiri places this role directly within Havas India’s growth and integration agenda, rather than as a siloed specialist capability. This matters because modern customer experience programs rarely succeed when CX, media, creative, and martech are planned separately; they require a single view of the customer, shared measurement, and consistent orchestration across channels. From the perspective of the ai world organisation, this type of appointment is also a clear indicator of what’s becoming non-negotiable for marketing and digital leaders globally: experience strategy now has to be designed with the martech “engine room” in mind, not added later as an implementation detail.

Within the broader conversation at the ai world summit and across ai world organisation events, CX leadership roles are increasingly defined by their ability to connect strategy and creativity to data systems, identity resolution, consent, and measurable outcomes. That evolution is exactly what makes Kochar’s mandate noteworthy for the market—and relevant for discussions expected at ai world summit 2025 / 2026 and other ai conferences by ai world, where marketing technology, analytics maturity, and responsible use of customer data are central themes.

What the new mandate covers

In this role, Kochar is expected to strengthen Havas CX India’s customer experience capability while also deepening martech, CRM, and data analytics offerings for clients. The remit also explicitly includes building deeper integration across Havas India agencies, which suggests tighter alignment between experience strategy, platform choices, measurement frameworks, and delivery across the network. Beyond internal integration, the announcement highlights go-to-market expectations too—connecting experience, data, and technology more coherently across client engagements so that CX doesn’t remain an abstract promise but becomes an operational reality.

Global leadership at Havas CX has framed the move in the context of brands needing to unify what they say (communications) and what people actually live through (experience), with the intent that better customer insights lead to experiences that deliver on brand promises. From the Havas India leadership viewpoint, CX is being positioned as a driver of loyalty and long-term value, and also as the “lens” through which strategy, creativity, data, and technology converge in everyday client conversations. That framing is important because it mirrors how many enterprise CMOs and CDOs now approach transformation: they want fewer disconnected initiatives and more connected systems—where brand story, journeys, and measurement speak the same language.

Kochar’s own stated view of Havas India’s network is that it blends creativity, data, and media in a progressive integrated model, and that Havas CX India is at a stage where those capabilities are coming together with technology to deliver business outcomes. This is the practical heart of modern martech leadership: not “tools for tools’ sake,” but building an operating model where segmentation, personalization, content, and experience design can actually scale across channels. For the ai world organisation, these are also the exact areas where leaders look for shared learnings—how to move from experimentation to repeatable systems—making this kind of role definition highly aligned with the ai world summit programming direction and ai world organisation events focused on enterprise AI and transformation.

Looking ahead to ai world summit 2025 / 2026 and related ai conferences by ai world, themes like first-party data readiness, customer identity and consent, CRM modernization, and experience measurement are likely to remain top-of-agenda because they determine whether AI-driven marketing can be both effective and responsible. In other words, the skills described in Kochar’s remit are not niche—they are foundational to how modern growth teams build durable relationships in a privacy-first, multi-channel marketplace.

Kochar’s background and regional experience

Kochar brings about 15 years of experience across India and Southeast Asia, with a focus on customer experience, marketing technology, and data-led transformation for enterprise brands. Most recently, he was associated with VML, where he supported CX and commerce capability-building across India and Southeast Asia, including work that involved regional responsibilities connected to Thailand and Malaysia. This regional exposure matters because CX and martech playbooks are increasingly built with cross-market scalability in mind—especially for brands that operate across multiple APAC geographies but need localized journeys and compliance.

The published overview of his expertise points to several “high-leverage” areas: first-party data programs, CRM, personalization, martech orchestration, and marketing effectiveness. Each of these domains has become more complex over the last few years because data, channels, and customer expectations are changing fast, while organizations are also trying to simplify stacks, reduce leakage, and tighten measurement. A background that spans both strategy and implementation can help close the common gap where CX decks look compelling but don’t translate into real customer outcomes because the tooling, data flows, and teams aren’t ready.

Over the past year, Kochar also worked on an independent consulting assignment focused on Bharat-first customers and brands, which is especially relevant to India’s unique mix of languages, device realities, commerce behaviors, and trust dynamics. This context is important because “Bharat-first” experience design often requires different assumptions around onboarding, vernacular content, assisted journeys, payment trust, and service expectations compared with metro-first digital experiences. For discussions hosted by the ai world organisation, these India-specific realities are increasingly valuable as case material at the ai world summit and ai world organisation events—because many global frameworks need adaptation to deliver outcomes in high-diversity markets.

The client roster mentioned alongside his profile includes Ford, Colgate, Mahindra, Hindustan Unilever, PepsiCo, and BAT, signaling exposure to complex categories with large user bases and multi-touchpoint journeys. For these kinds of brands, CX and martech work is rarely limited to one campaign; it often includes customer data strategy, lifecycle communications, personalization rules, and measurement systems that can support ongoing optimization. In that sense, the appointment can be read as Havas CX India doubling down on deeper, longer-horizon transformation mandates rather than only short-term activations.

Why this matters for brands—and for AI World Summit conversations

This leadership move is a useful lens into what the market is prioritizing right now: brands want experience strategies that are measurable, deployable, and integrated across creative, media, and technology. They also want partner ecosystems that can help them connect the dots between what customers feel, what systems capture, and what teams can do next—across acquisition, onboarding, service, retention, and advocacy. As Havas CX India emphasizes martech, CRM, and analytics in the mandate, it reflects a broader industry shift where CX is treated as an operating capability and not only a design discipline.

For the ai world organisation, this is precisely where AI discussions become practical and high-impact: AI is only as useful as the data foundation, governance, and orchestration layer around it. At the ai world summit, leaders typically explore how enterprise teams can responsibly scale automation, personalization, decisioning, and measurement without breaking trust or fragmenting customer journeys. Positioning this news in the context of ai world organisation events makes sense because CX and martech leaders are now expected to shape the “AI readiness” of marketing organizations—spanning data access, workflow design, and human oversight.

In ai world summit 2025 / 2026 conversations and related ai conferences by ai world, a recurring question is likely to be: how do organizations align experience, data, and technology so the customer journey feels coherent across touchpoints, while measurement remains consistent enough to guide investment? Kochar’s charter—spanning CX, martech, CRM, analytics, and integration—maps closely to that challenge, because it requires building shared frameworks and shared dashboards that multiple teams can trust and act on. When brands can align these elements, they typically see better lifecycle performance, more predictable testing and learning, and fewer internal handoffs that degrade customer experience.

From a WordPress SEO perspective (and for editorial positioning), this story also performs well when expanded beyond the appointment itself into what it signals for CX maturity in India: the industry is moving from “campaign-led digital” to “journey-led growth,” where customer experience becomes a long-term asset. That is why the ai world organisation often positions summits and community events as spaces where leaders compare operating models, share transformation lessons, and learn what’s working across industries and markets. In practical terms, this is also an opportunity to connect the news cycle with event-led thought leadership—using ai world organisation events and the ai world summit as platforms where topics like martech stack optimization, CRM modernization, personalization at scale, and analytics-led decisioning can be discussed with depth.

For readers following ai world summit 2025 / 2026 updates, this appointment is another signal that CX roles are no longer “supporting functions”; they are becoming growth roles with accountability for integration, outcomes, and adoption. The growth of these roles also reinforces why ai conferences by ai world increasingly need to cover the unglamorous but critical layers—data hygiene, identity, governance, and measurement—because that is where real scale is won or lost. When leadership teams invest in roles that unify experience strategy with martech execution, it typically reduces fragmentation and helps organizations deliver more consistent journeys, which is ultimately what customers feel and remember.