Curefit names Mohua Das Gupta marketing head

Curefit brings Mohua Das Gupta on board to lead marketing in 2026

Curefit has made a senior leadership addition to its marketing function by appointing Mohua Das Gupta as Head of Marketing, with the role effective from January 2026 and based out of Bengaluru. For marketing watchers and brand leaders tracking leadership moves across India’s consumer-tech ecosystem, this appointment stands out because it signals Curefit’s intent to sharpen how it builds brand, drives performance outcomes, and sustains customer engagement in a highly competitive category. From the lens of the ai world organisation, this is also the kind of leadership shift that reflects a broader industry pattern: businesses are increasingly blending classic brand-building with data-led growth, and marketing heads are now expected to be equal parts storyteller, operator, and performance driver.

In the same breath, it’s impossible to ignore how fast marketing itself is changing in 2026. Whether it’s acquisition across high-intent channels, retention through lifecycle design, or creative and content systems that scale, modern marketing teams are being rebuilt around integrated execution. That is precisely why leadership updates like this matter to marketers and founders who follow ai conferences by ai world and use these developments as real-world case studies of how top brands structure their go-to-market functions. At the ai world summit and across ai world organisation events, conversations around “marketing transformation” are increasingly tied to technology shifts, consumer behaviour changes, and the need for measurable growth outcomes, and moves like this provide a timely reference point.

What the appointment means: role scope, location, and timing

The headline detail is clear: Mohua Das Gupta has been appointed as Curefit’s Head of Marketing, starting January 2026, and she will be based in Bengaluru. While companies often make marketing leadership moves quietly, this one has been publicly reported and has been framed around her extensive experience across brand and growth roles. In practical terms, the timing matters because January is typically when teams reset goals, annual operating plans, and execution roadmaps—meaning leadership changes at the start of the year often align with fresh strategic priorities and new plans for scale.

It’s also useful to place Curefit’s business context on the table. Curefit Healthcare Pvt Ltd is described as India’s largest fitness company and is associated with brands such as cult.fit and cult.sport, with the company founded in 2016 by Mukesh Bansal and Ankit Nagori, as referenced in Curefit’s own hiring communication. In marketing terms, that “fitness + consumer-tech” combination creates a complex mandate: brand positioning needs to be consistent, but different product lines and user needs can demand different messages, different funnels, and different engagement mechanics. This is where a marketing head’s ability to run integrated planning—across brand, performance, CRM/retention, and category-specific storytelling—can materially shape outcomes.

From the ai world organisation perspective, this also connects directly to what leaders are trying to solve at scale: how to maintain brand distinctiveness while operating a multi-channel growth engine, and how to make marketing accountable without making it mechanical. That tension—between brand and performance, creativity and measurement, speed and coherence—shows up repeatedly across ai conferences by ai world, including discussions expected at ai world summit 2025 / 2026 where marketing leaders and business heads look for frameworks they can apply immediately.

A career built across growth, brand, and full-funnel marketing

Before joining Curefit, Mohua Das Gupta most recently had a short stint at home décor and soft furnishings brand Peepul Tree, where she served as chief growth officer and led marketing and growth initiatives across D2C, e-commerce, and quick commerce. That combination—D2C plus marketplaces plus quick commerce—is especially relevant in 2026, because consumer attention is fragmented and purchase behaviour can move from discovery to checkout in minutes, depending on category and context. Leaders who have already worked across these blended channels often develop a sharper sense of what needs brand building versus what needs conversion design, and how to connect the two in a way that doesn’t break the customer experience.

Prior to Peepul Tree, she spent over three years at Tata CLiQ, and her most recent role there was Head of Marketing for CLiQ Fashion, Luxury, and the beauty platform Palette, overseeing integrated marketing across brand, performance, retention, and media across multiple verticals. That detail is not just a résumé line—it speaks to the kind of scale and complexity she has already managed: multiple categories, different consumer segments, and the requirement to coordinate messaging, media investment, and retention mechanics without losing clarity. Earlier at Tata CLiQ, she was Director of Marketing at Tata CLiQ Luxury, leading full-funnel marketing responsibilities during a phase of platform expansion and category growth.

Her earlier career includes senior marketing roles at Myntra, where she worked across brand strategy, category marketing, and customer growth initiatives, along with experience at Arvind Lifestyle Brands and agency roles at Ogilvy and McCann Erickson. The pattern across these experiences is consistent: exposure to both brand craft (often strengthened in agency environments) and business outcomes (often sharpened in high-scale e-commerce and category marketing). In 2026, companies increasingly look for marketing leaders who can bridge those worlds—because “brand-only” roles are rare, and “performance-only” mindsets often hit a ceiling when a business needs long-term preference, not just short-term conversions.

For readers of the ai world organisation platform and attendees of the ai world summit, this matters because marketing leadership today is less about choosing between brand and growth and more about designing a system where both work together. That’s also why ai world organisation events regularly spotlight operators who have run integrated charters—brand, media, CRM, retention, and category storytelling—because those are the leaders shaping modern playbooks.

The marketing agenda Curefit is likely to prioritise in 2026

Curefit’s appointment comes at a time when consumer brands—especially those blending services, memberships, and products—face a tougher growth climate than the “cheap attention” era of earlier years. While the company has not publicly listed a detailed marketing agenda in the appointment note itself, the role title and Das Gupta’s background point to likely areas of focus that a Head of Marketing would typically lead in a business like this. One clear priority in 2026 across consumer-tech businesses is aligning brand positioning with measurable growth outcomes, so teams don’t swing wildly between “viral brand moments” and “discount-led acquisition.” That requires a tight definition of the brand promise, a consistent creative system, and a disciplined media and retention engine that supports customer lifetime value rather than chasing only first transactions.

Another likely focus is building a more connected full-funnel customer journey. Das Gupta’s experience includes oversight of integrated marketing spanning brand, performance, retention, and media, which maps directly to the kind of full-funnel orchestration marketing heads are expected to run today. In most modern marketing organisations, “full funnel” isn’t a buzzword; it’s a coordination problem: creative teams, performance teams, CRM, product/UX, and category owners must all work from the same customer narrative. When that alignment is missing, companies see inconsistent messaging, poor handoffs between acquisition and retention, and fragmented consumer perception—even if individual teams are performing well in isolation.

There’s also an important operational lens: Curefit’s hiring communication for a brand marketing role highlights responsibilities such as articulating brand positioning, shaping brand proposition, leading creative development across channels, measuring campaign performance and KPIs, and partnering with agencies and teams to execute brand and awareness campaigns. While that posting is not a direct description of the Head of Marketing role, it does reflect the kind of marketing operating system the company values: consumer insight, strategic planning, creative pipelines, and measurement discipline. In 2026, that operating system increasingly includes experimentation velocity—meaning quicker test-and-learn cycles, stronger creative iteration, better attribution hygiene, and clearer definitions of what success looks like beyond vanity metrics.

From the ai world organisation point of view, this is where the industry conversation becomes very practical. Marketing leaders today are not only expected to “run campaigns”; they’re expected to build capability—process, talent, and technology—so execution stays consistent at scale. That’s why the ai world summit and ai conferences by ai world consistently attract marketing leaders who want systems and frameworks, not only inspiration, and why ai world summit 2025 / 2026 discussions are likely to stay focused on applied transformation rather than theory.

Why this leadership move matters for marketers—and for AI-led marketing conversations

Even though this update is about a single appointment, it reflects something larger happening across the marketing profession in India. First, senior marketing leadership is increasingly being filled by leaders who have proven they can operate across both brand and growth. Das Gupta’s journey across marketplaces, category-led platforms, and agency environments illustrates that blend of skills: the craft of storytelling and the discipline of measurable growth. Second, it reinforces how “marketing leadership” now often includes ownership of performance and retention outcomes, not just brand campaigns—a theme directly echoed by the way her past Tata CLiQ role is described as covering brand, performance, retention, and media across verticals.

For Curefit, which operates in a space where customers can be highly engaged but also have multiple competing options, marketing leadership can shape not only acquisition but also the long-term relationship a brand builds with its users. For marketers reading this through the lens of the ai world organisation, the appointment is a strong reminder that modern marketing careers are being built on cross-functional range: understanding customers deeply, building brands consistently, and driving growth responsibly. That combination is also increasingly intertwined with how companies adopt AI-enabled tools—whether for audience insights, creative production support, personalization at scale, or measurement workflows—while still requiring human judgment to maintain brand integrity.

This is exactly where ai world organisation events become relevant beyond the AI community alone. The AI World Organization describes itself as a global entity dedicated to fostering innovation and collaboration at the intersection of artificial intelligence and business, and it organises summits, workshops, and community events worldwide. Its “Upcoming Global Summits” positioning highlights networking, actionable insights, and a global mix of leaders, designed to connect the AI and business community. For marketing leaders, that intersection is no longer optional: the tools and workflows are changing, but the fundamentals—clear positioning, credible messaging, and strong customer experience—still decide who wins in competitive categories.

So, if you’re tracking leadership moves like this because you’re building your own marketing roadmap for 2026, consider treating it as more than industry news. Use it as a case prompt: what kind of marketing leader does your business need right now—someone who can scale acquisition, someone who can rebuild brand trust, someone who can fix retention and lifecycle, or someone who can integrate all of it? That “integrated operator” profile is becoming the default expectation, and it’s the same profile that shows up on stages at the ai world summit, across ai world summit 2025 and ai world summit 2026 conversations, and within ai conferences by ai world where growth, brand, and AI-era execution collide in real business contexts.