boAt names Sammyak Jain global business head

boAt has promoted Sammyak Jain to Business Head – International Business, strengthening its leadership bench as it pursues aggressive global expansion beyond India. In his expanded mandate, Jain will steer market entry, scale-up strategies and partnerships across key international markets while continuing to drive enterprise, ODM, strategy and operations for the brand.

boAt’s leadership move for global growth

boAt has elevated long-time leadership member Sammyak Jain to the role of Business Head – International Business, underlining the audio and wearables brand’s sharpened focus on scaling overseas. In this position, he will be responsible for crafting and executing boAt’s international roadmap, from identifying priority geographies to shaping market entry, expansion strategies and cross-border partnerships. The move signals boAt’s intent to convert its India-born success into a stronger global footprint by formalising leadership oversight for international operations.

Expanded remit and strategic responsibilities

As Business Head – International Business, Jain will lead the development of scalable and sustainable operating models tailored to different regions, ensuring that boAt’s product, pricing and distribution strategies are fit for diverse consumer markets. He will continue to head Enterprise and ODM Sales while overseeing overall strategy and operations, roles in which he has already contributed to the company’s growth planning and execution. By combining enterprise, OEM and international mandates under a single leadership role, boAt aims to accelerate decision-making and align domestic strengths with global opportunities.

Professional journey and academic background

Before joining boAt, Jain spent nearly six years at Bain & Company, working on assignments focused on growth strategy and operational transformation for Indian and global organisations. His earlier experience includes roles with Rocket Internet, along with internships at Kearney and Deloitte that gave him exposure to consulting, digital and operational problem-solving at scale. Jain holds a BTech degree from IIT Delhi and an MBA from IIM Calcutta, bringing a blend of engineering depth and management training to his leadership responsibilities at boAt.

Leadership commentary on global expansion

Commenting on the company’s international push, boAt CEO Gaurav Nayya described global expansion as central to the brand’s long-term growth strategy, noting that several overseas markets are already emerging as meaningful growth drivers. He said Jain’s elevation is part of a broader effort to strengthen leadership and sharpen global execution as boAt’s journey beyond India gains momentum. Reflecting on his new role, Jain called it an exciting moment for the India-born brand as it scales worldwide, and said he is focused on building high-impact international businesses that remain true to boAt’s bold, consumer-first DNA.

How this aligns with global tech leadership conversations

boAt’s move to formalise leadership for its international business mirrors a broader trend of Indian-origin consumer brands and tech companies gearing up for cross-border scale, innovation partnerships and ecosystem-building. As organisations worldwide convene at platforms such as The AI World Organisation’s summits to discuss scaling digital and AI-driven businesses globally, leadership appointments like Jain’s highlight how India-born brands are increasingly designing for global markets from day one. This evolving landscape is expected to create more opportunities for collaboration between consumer-tech players, AI innovators and ecosystem platforms that focus on international growth and responsible technology adoption.