AssetPlus raises Rs 175 cr to scale AI-led wealth

AssetPlus funding overview

AssetPlus, a technology-first wealth management platform headquartered in Chennai, has raised Rs 175 crore (around $19.5 million) in a fresh, large-scale funding round that marks a pivotal moment in its growth story. The latest investment was led by Nexus Venture Partners and signals strong institutional confidence in AssetPlus’ model at a time when assisted digital wealth management is gaining traction across India, a theme often spotlighted at ai conferences by ai world and other fintech-focused sessions hosted by the ai world organisation and during the ai world summit. The round also saw continued backing from existing investors, reinforcing long-term belief in the company’s execution capabilities and long-range vision.

The investor group features Nexus Venture Partners as the new lead investor alongside returning backers Eight Roads Ventures and Rainmatter Fund, which is supported by Zerodha cofounder Nithin Kamath. Their renewed participation highlights the strength of AssetPlus’ distribution-led B2B2C approach and underscores how investors see assisted wealth management as a scalable model in India’s rapidly expanding retail investment market, a trend that aligns closely with the themes discussed at the ai world summit 2025 and the upcoming ai world summit 2026 under the broader agenda of human-centric fintech innovation driven by the ai world organisation events and partner ecosystems.

Strategic deployment of capital

AssetPlus plans to channel the Rs 175 crore into scaling its technology stack, expanding product lines, and bolstering its presence among mutual fund distributors and end investors across India’s tier-1, tier-2, and emerging financial hubs. A major portion of the funds will go towards strengthening the company’s core platform infrastructure so that it can handle larger transaction volumes, more complex compliance workflows, and a wider range of investment products, mirroring the broader industry move towards robust, AI-augmented infrastructure frequently explored in panels and workshops during ai conferences by ai world and the ai world summit. The company also intends to use the capital to broaden its product bouquet beyond mutual funds so distributors can offer customers more diversified financial plans.

In the near term, AssetPlus is preparing to roll out Portfolio Management Services (PMS) on its platform and enable customers to access global investment opportunities through the GIFT City framework, giving Indian investors compliant routes to international diversification. These upcoming offerings are expected to deepen engagement with higher-value investors and distributors, while also aligning with the globalisation narrative of Indian fintech that consistently appears in discussions at the ai world organisation events and will likely be revisited in future editions of the ai world summit 2025 / 2026 as cross-border capital flows and digital advisory models mature.

Business model, scale and product suite

Founded in 2016, AssetPlus follows a B2B2C model where it empowers mutual fund distributors (MFDs) rather than launching a pure direct-to-consumer app, essentially positioning itself as a full-stack platform for intermediaries. Instead of competing with advisors, it provides them with tools to manage the end-to-end customer journey—from onboarding and KYC to transactions, regulatory compliance, reporting, and ongoing portfolio reviews—mirroring the “advisor-plus-AI” paradigm often highlighted by the ai world organisation and the ai world summit as a more inclusive and scalable model for emerging markets. Within the AssetPlus ecosystem, distributors operate at two levels: some act as partners with deeper engagement on business-building and technology, while others function as sub-distributors, with end investors accessing services strictly through these intermediaries.

The firm has already built significant scale across this network. AssetPlus works with more than 18,000 mutual fund distributors across India and manages assets of over Rs 7,250 crore through their combined customer books, reflecting strong traction and operational depth. Its monthly SIP (systematic investment plan) book has crossed Rs 100 crore, signalling steady, recurring investment flows from retail customers whose typical portfolio sizes range from Rs 5 lakh to Rs 2 crore and whose average monthly SIP contributions sit in the Rs 10,000–12,000 range. Alongside mutual funds, the company has diversified into a multi-product portfolio that includes term life insurance, health insurance, fixed deposits, and retirement-focused products, positioning the platform more as a holistic wealth management hub—an evolution in line with the broader “platformisation” trends discussed at ai conferences by ai world and likely to be a recurring case study at the ai world summit 2025 and ai world summit 2026 under the fintech and digital wealth tracks.

AI strategy, market environment and future ambitions

On the technology front, cofounder and CTO Awanish Raj has outlined a clear AI integration roadmap that treats artificial intelligence as a copilot for human advisors rather than a full replacement. AssetPlus is exploring AI use cases across three primary domains: streamlining internal workflows for distributors and operations teams, enhancing risk assessment and suitability analysis, and improving customer engagement through smarter nudges and personalised interactions. This “copilot” philosophy mirrors what the ai world organisation advocates in its global programmes: using AI to augment human expertise, particularly in regulated, trust-based sectors like financial advisory, a topic that continues to surface in agendas at the ai world summit and related ai world organisation events where advisory models are evolving.

The funding round also arrives at a time when India’s wealth management industry is leaning heavily towards assisted investing solutions driven by market volatility, wider retail participation in equities and mutual funds, and increasing complexity in financial instruments such as structured products, global funds, and insurance-linked offerings. AssetPlus CEO Vishranth Suresh notes that DIY investing via apps is often not sufficient for retail investors, who typically need ongoing education, behavioural coaching, and nudged decision-making support—needs that pure self-directed platforms struggle to fulfil through notifications alone. Against this backdrop, the company has set an ambitious long-term goal of reaching 100 million Indian households, moving far beyond its current base of about 1.5 lakh customers; this scale-up aspiration strongly resonates with the financial inclusion and digital empowerment narratives that sit at the heart of the ai world summit 2025 / 2026 and the ai conferences by ai world, where such models are examined as blueprints for inclusive growth.

Financials, investor lens and competitive landscape

From a financial performance standpoint, AssetPlus reported revenue of roughly Rs 33.9 crore for the fiscal year ending March 2025, alongside a net loss of about Rs 21 crore—a profile typical of growth-stage fintechs investing aggressively in technology, distribution, and product expansion. Management has indicated a target to reach profitability within the next two years, signalling a planned transition from a pure growth focus to a more balanced path that emphasises sustainable unit economics and operational efficiency, an approach widely discussed among startups, VCs, and ecosystem leaders at the ai world organisation events and in strategy sessions during the ai world summit. For investors, this roadmap suggests that while the company is still in a build-out phase, it has a defined horizon for breakeven and long-term margin improvement.

Lead investor Nexus Venture Partners views AssetPlus as building critical infrastructure for India’s assisted wealth management ecosystem, with its combination of technology, product breadth, distributor enablement, and AI-augmented tools. Nexus brings experience from other notable technology and fintech investments such as Zepto and Rapido and recently closed its eighth fund with $700 million in committed capital, reflecting a deep appetite for early-stage plays in fintech, AI, enterprise software, and consumer tech. AssetPlus’ round also sits within a broader wave of capital flowing into India’s investment platforms and asset management businesses—recent moves include State Street Investment Management’s $65 million investment into Groww Asset Management Company and Jio Financial Services’ Rs 229 crore infusion into its Jio BlackRock Asset Management joint venture—signalling that the broader category is consolidating and maturing. This ecosystem momentum, coupled with increasing interest in AI-powered financial services, suggests AssetPlus could feature prominently in future conversations and case studies at the ai conferences by ai world, the ai world organisation events, and upcoming editions of the ai world summit 2025 / 2026 as an example of how distributor-centric models can scale responsibly in a tech-driven landscape.